Ogilvy: New orders for Fink + Bürgi
New commercials from Ogilvy for Aldi Suisse: The campaign’s continuation, featuring the two officials from the Office for Swiss Values, focuses on the organic product line, green energy, and quality.
Since mid-August, Fink + Bürgi have once again been on a secret mission at Aldi Suisse. This time on behalf of a broad public from the audience survey on Fink-buergi.ch. Ideas and stories again come from Ogilvy & Mather in collaboration with Dani Levy.
Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Martin Ulmann (Advertising Team Leader), Sandra Pfändler (Project Management) and Christina Schefer (Web). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (CD), Tino Heuter (AD) and Markus Sidler (strategy/text), Samuel Hug (consulting). The TV spots were produced by Rocket Film together with Dany Levi (script/direction).
TV spots
Spot Organic Cow: https://youtu.be/RGt8V4NS0Po
Spot natural power: https://youtu.be/nUJdLC3MPmg
Spot quality in test: https://youtu.be/QP1RCcb0MFM
