Ogilvy & Mather: Mouth open and eyes closed?
Ogilvy & Mather has launched a campaign against foie gras on behalf of Vier Pfoten.
The production of foie gras from geese and ducks practiced abroad is outright murder. The poor creatures are fattened to death just so that one can present oneself as an alleged gourmet or come out fat at Christmas as a gift-giver, the agency said in a statement on Tuesday. The creatives of Ogilvy & Mather found that this action must be put a stop, and developed on their own initiative a subject, which they presented to Four Paws, Foundation for Animal Protection.
According to the agency, the people in charge of Switzerland were enthusiastic about the subject. Therefore, an extraordinary budget spoke for a small advertising campaign in the pre-Christmas season. The Red Works agency for image processing, a subsidiary agency of Ogilvy & Mather, supports the action against the import and sale of animal-cruel foie gras products with free work.
The subject can be seen as a poster in German-speaking Switzerland from November 7 - 20, as a hanging cardboard in the TPG Geneva transport companies from November 28 to December 11 and as an advertisement in 20Minutes and 24heures.
Responsible at Vier Pfoten Switzerland: Andrea Danzeisen (Head of Programs). Responsible at Ogilvy & Mather: Tino Heuter (Idea, Art Direction). Responsible at Red Works: Marco Kappeler.
