Ogilvy & Mather informs about new BP fuels
BP has recently begun offering a fuel that reduces emissions from car engines and increases both range and efficiency. Ogilvy & Mather Zurich is responsible for the marketing campaign.
According to BP calculations based on Swiss average values, BP Ultimate Diesel can extend the range by up to 56 kilometers, BP Ultimate Unleaded 98 by up to 44 kilometers. At the same time, the new fuels with Active Technology protect the engines and thus extend their service life. This news will be communicated to motorists by means of a large-scale campaign in TV commercials, radio spots, digital ads as well as at the POS and in leaflets. At the same time, BP teams are being informed and trained with e-learnings and a service station employee film.
Responsible at BP: Seraina Tschiemer (Marketing Manager Austria & Switzerland); Rabea Frankowsky (Rhine Branded Communications Advisor FVC Rhine Marketing); Tobias Müller (Promotion Project Specialist). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Tino Heuter (AD); Marcel Elsener (text); Marcel Kohler, Filippo Salmina, Regula Krebs (DTP); Lisa Apolloni (consulting); Jonathan Schipper (overall responsibility).
