Ogilvy & Mather: Helpbox campaign for Allianz

Using three real-life situations, the spot dramatizes the various benefits of Helpbox, in direct relation to what drivers expect from their insurance, the agency writes in a statement.

The new spot will first run from mid-August to mid-September, a time when experience shows that motorists are most concerned with changing their insurance, the statement added. Allianz wants to set a clear, emotionally convincing tone in this environment. The TV appearance and the online campaign with its own Microsite are to ensure the appropriate support for an extensive sales offensive.

Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI), Simone Schmitt (Online Marketing Manager). Responsible at Ogilvy & Mather: Thomas Bolliger, Tino Heuter, Markus Sidler (concept/creation), Dominik Abt, Sabine Furrer, Samuel Hug (consulting). Production Company: Onfilm AG, Zurich, Michael Gloor.