Ogilvy & Mather: Leaving a mark for Zimmer
Ogilvy & Mather has created a campaign for Fitmore Hüftschaft. The campaign is designed to clearly demonstrate that the Fitmore hip joint can be customized to meet each patient's anatomical needs.
The product is embedded in two human characteristics that express individuality: the fingerprint and the lifeline in the hand. The campaign was conceived for the medical trade press and appears worldwide.
Responsible at Zimmer: Christina Klepzig and Olivier Morax. Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (creative direction), Jae Erne and Tino Heuter (art direction), Markus Sidler (text), Patricia Paulitsch (consulting).
