Ogilvy & Mather for Ford: Two different characters staged
The Ogilvy & Mather agency has created a campaign for the new Ford Focus Carving and the Focus RS. The visuals are designed to highlight the different personalities of the two models while still fitting within the overall brand concept.
A total of three subjects were created for the different target groups of the two vehicle models. According to the agency, they are linked by the brand identity, which is expressed in the layout, the visual language and the claim. The advertisements can be seen in the trade and daily press.
Responsible at Ford Motor Company (Switzerland): Sandy Grau (Director of Marketing), Giselle Vaugne (Head of Communications and Events). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Donat Achermann (AD), Marc Schwitter (text), Stephanie van Ophuisen (graphics), Theresa Wagner (consulting), Natalie Tschopp (consulting), Sascha Isenschmid (DTP), Harald Kleiner (production).
The introduction of the sporty Ford Focus RS on Swiss roads.
The two different characters of the Ford Focus.
