Ogilvy & Mather: Carline brochure designed by Ford

Ford's semi-annual Carline brochure is dedicated to the current spring collection. Ogilvy & Mather presents the colorful range of new products on 16 pages.

Twice a year, in spring and fall, Ford presents its new vehicles and current offers to a wide audience in a 16-page supplement, in the daily press and in special interest magazines. The brochure also supports Ford dealers as a daily working tool in sales, according to a statement.

In the Carline issue, Ogilvy & Mather focused on a balanced mix of emotionally powerful images and rationally convincing facts. Striking statements and colorful stagings that tell little everyday stories are intended to bring the world of Ford closer to the most diverse groups of buyers.

Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Marketing Director); Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Priska Meyer (AD), Marcel Elsener (text), Marcel Kohler, Sascha Isenschmid (production) Dominik Abt, Sabine Furrer, Michela Girola (consulting).

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