Ogilvy makes Ford technically desirable

This spring, Ford is once again presenting its latest model range to its existing and potential customers. Based on the spring campaign also developed by Ogilvy & Mather Zurich, which will appear under the motto "Ford Freetech", the so-called Carline brochure focuses on the technical highlights of the various Ford models as well as various customer benefits in relation to Ford technologies.

Ford Freetech is the name of a sales campaign in the course of which Ford will emphasize the outstanding technological innovations available across the entire product line this spring and make them known to the public. Among other things, Ford is equipping various of its models with special technology packages and offering them at particularly advantageous conditions.

This campaign also formed the basis for the content and design of the new Ford Carline brochure. As an insert in selected press titles, the 16-page brochure will draw the attention of a wide audience to the Ford Freetech range as well as the broad Ford range and, of course, the latest innovations. At the same time, the brochure will play an important role in supporting sales at dealerships.

Responsible at Ford Motor Company Switzerland: David Frey (Marketing Director), Stefanie Schaer (Head of Marketing and Events). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Stephanie van Ophuisen, Urs Westermann (art/graphics); Marcel Elsener (text); Michela Girola (consulting); Jonathan Schipper (overall responsibility).