Ogilvy: IP-TV and radio spot for Ford

The audio-visual solution puts the spotlight on the four different Transit models as stars of the "working class". On the one hand, the diversity of the new Ford Transit range is dramatized and, at the same time, its versatile application possibilities are staged in a catchy groove. The radio spot picks up the groove and thus forms a stringent continuation of the theme from the audiovisual to the purely acoustic implementation.

Responsible at Ford Motor Company Switzerland: Marc Brunner (Manager Sales & Marketing CV); Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Jonathan Schipper (overall responsibility); Stephanie van Ophuisen (AD); Marcel Elsener (text); Michela Girola (consulting).