Ogilvy Interactive: Pitch won by Helvetic Tours
Ogilvy Interactive created an online decision-making tool for undecided beach vacation customers for the Facebook page of Helvetic Tours. And was thus able to secure the pitch for the promotion of the beach holiday catalog.
The idea of decision support on Facebook.com/helvetictoursIf the customer does not know where to travel, he has two dice decided for him. One dice shows selected destinations, the other special activities. The user can roll the dice as often as he wants or until he has rolled the combination that suits him best. Behind each possible combination is an offer from the new beach vacation catalog that the customer can book immediately. Or they can rely on their luck by taking part in Helvetic Tours' Travel Cube competition and winning the trip. Sponsored Stories and Facebook Post provide additional attention in the circle of friends of the participants.
