Ogilvy Interactive drives Facebook users crazy for Alfa Romeo

Ogilvy Interactive has implemented an online campaign for Alfa Romeo that aims to make Facebook users in Switzerland "crazy" about the new Alfa Mito. The hook is the search for a crazy idea to win a Mito. On the Facebook page "Be crazy. Win an Alfa Mito." participants can post their ideas. A jury consisting of Lovebugs, Luisa Rossi, Daniel Bernhardt and Emilie Boiron will be responsible for selecting the best ideas. The final winner will be chosen by the community.