Ogilvy Interactive publicizes the new Alfa on the Internet
Ogilvy Interactive has realized an online campaign for Alfa Romeo. The aim was to make the new small car segment known to a young group of buyers with a website tailored to the model and other online measures.
Ogilvy Interactive has realized an online campaign for Alfa Romeo. The aim was to make the new small car segment known to a young group of buyers with a website tailored to the model and other online measures, the agency writes in a press release. A multi-level e-mail program, video banners and expandable banners, video projections and extensive search engine marketing (SEM) have been leading interested parties to the homepage since early summer.
Anyone who registered as a member of the community could take part in an exclusive concert and party tour of Swiss clubs and sign up for a test drive in the new Alfa. By September 27, 2008, when the new small car was launched on the Swiss market, a total of over 1,000 test drives had been booked. Swiss celebrities were also members of the website: singer Fannie and actor and stuntman Daniel Bernhardt wrote about their experiences and adventures with the new Alfa in a special diary.
Anyone who registered as a member of the community could take part in an exclusive concert and party tour of Swiss clubs and sign up for a test drive in the new Alfa. By September 27, 2008, when the new small car was launched on the Swiss market, a total of over 1,000 test drives had been booked. Swiss celebrities were also members of the website: singer Fannie and actor and stuntman Daniel Bernhardt wrote about their experiences and adventures with the new Alfa in a special diary.
