Ogilvy stages artificial ear for Bernafon
Ogilvy has developed a new campaign for Bernafon. The campaign is aimed at specialty retailers and focuses on the technological aspect.
However, it is not simply implemented in the form of technical diagrams and technical papers. In the campaign, the technical aspect is conveyed through those worlds that Bernafon opens up to the wearer of the hearing aid with the individual features, the agency said in a statement on Wednesday. Be this with feedback-free hearing comfort during conversations, wider sound spectrum at live concerts or exact adaptation of the device to the individual hearing values. Access to these worlds, which are staged in the head of the hearing aid user, is the hearing aid, so to speak as an artificial ear.
The total of five subjects, which will be used worldwide, are intended to dramatize the individual benefits. This appearance is complemented by text advertisements that specifically refer to new publications and studies on technical innovations from Bernafon.
Responsible at Bernafon: Patrik Zurbach (Project Leader Corporate Communication), Rolf Gerber (Head of Marketing Support). Responsible at Ogilvy & Mather advertising agency: Thomas Bolliger, Tino Heuter, Markus Sidler (concept, creation), Gaby Zimmerli (consulting). Responsible at Red Works: Marcel Kohler (ildbeabeitung).
