Ogilvy wins mandate from IVA
Through a multi-stage process, the agency secured a multi-year contract to manage the two brands «Safe at Work» and «Be smart work safe» for the Intercantonal Association for Worker Protection (IVA).
Ogilvy was able to prevail over several competitors in the official WTO tender in a multi-stage pitch and convinced the IVA (Intercantonal Association for Workers' Protection) with a well thought-out and long-term strategy and creative approaches for the two brands "Safe at Work" and "Be smart work safe".
Direct line to the companies
"Safe at Work" is the cantons' prevention brand for more safety at work, which is based at the Intercantonal Prevention Unit PFS and complements and supports the cantonal labor inspectorates. The goal is to assume social responsibility and to anchor the topic of occupational safety culturally in Switzerland. In the future, Ogilvy will shape this vision together with the IVA - at all communicative touchpoints.
A platform for Gen Z
To appeal to young employees, a platform with a social-first character was launched with "Be smart work safe". To breathe new life into the existing TikTok channel, the agency developed a holistic strategy that optimally brings together media and content. In addition, Ogilvy scored points at the presentation with content that was produced in-house.
The collaboration and further development of both brands has already begun and the first results will be seen this year.
