Ogilvy: Wrapped on and off for Ford Transit
The new Ford Transit Connect is part of Ford's updated commercial vehicle lineup. Ogilvy & Mather showcases its cargo capacity on a billboard in Zurich.
The Transit Connect is a compact van with a maximized load volume concept. This means that there is more space in its load compartment than you would expect at first glance. And the agency Ogilvy & Mather dramatized this surprisingly large loading capacity with a media idea on a billboard on Weinbergstrasse by filling the Transit with the stone blocks that make up the wall behind it.
Responsible at Ford Motor Company Switzerland: Marc Brunner (Manager Sales & Marketing CV), Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Jonathan Schipper (overall responsibility); Thomas Bolliger (CD); Priska Meyer (AD); Marcel Elsener (text); Marcel Kohler (production); Sascha Isenschmid (graphics/DTP); Michela Girola (consulting); Liliane Borer (Mindshare/Media).
