Ogilvy: Ford Kuga campaign for real men and women
As part of an early summer sales campaign, Ford is offering the Kuga with a free navigation system and 0% leasing. The campaign was created by Ogilvy & Mather Zurich.
If you try to find your destination without a sat nav, firstly you run the risk of getting lost and secondly of getting into an argument with your passenger about why you didn't ask someone for directions long ago. However, having a sat nav in your car always comes at an additional cost. To make it easier for its customers to find their way, Ford is giving away the sat nav with the purchase of a new Kuga. Ogilvy & Mather Zurich has created a campaign based on the cliché that men in particular refuse to ask for directions when driving.
This has resulted in an end-to-end sales communication campaign that will be used across the relevant channels and media in June. This includes print ads, a radio spot, online banners, a social media presence and a special landing page on Ford.ch.
Responsible at Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Stefanie Schär (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Mark Levay (AD); Marcel Elsener (text); Max Brunner (consulting); Jonathan Schipper (overall responsibility).
