Ogilvy: A good deal for a good cause
Ford lanciert in Zusammenarbeit mit Ogilvy ein attraktives Tauschgeschäft: Unter dem Motto «I love Transit» erhält der Käufer die Möglichkeit, einen guten Zweck zu erfüllen.
Anyone who purchases a new Ford Transit can pay 4,500 francs in the form of a voucher for goods and services from their company. These contributions are then forwarded by Ford to charitable, ZEWO-certified institutions.
At the center of the communication is the key image in the form of a child's drawing. It shows the process and conveys the positive benefits of the campaign. The cross-media campaign is supported throughout Switzerland with advertisements in the daily and trade press, PR articles and a website.
Responsible at Ford Motor Company (Switzerland) SADanijel Dzihic (Marketing Director), Giselle Vaugne (Head of Communications), Raphael Schneider (Senior Brand Manager CV). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Priska Meyer (Art Direction), Stephanie van Ophuisen (Graphics), Marc Schwitter (Text), Dominik Abt, Theresa Wagner (Consulting).
At the center of the communication is the key image in the form of a child's drawing. It shows the process and conveys the positive benefits of the campaign. The cross-media campaign is supported throughout Switzerland with advertisements in the daily and trade press, PR articles and a website.
Responsible at Ford Motor Company (Switzerland) SADanijel Dzihic (Marketing Director), Giselle Vaugne (Head of Communications), Raphael Schneider (Senior Brand Manager CV). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Priska Meyer (Art Direction), Stephanie van Ophuisen (Graphics), Marc Schwitter (Text), Dominik Abt, Theresa Wagner (Consulting).
