Ochsner Sport extends partnership with Swiss-Ski and wins Dania Allenbach as brand ambassador
The Swiss sports retailer Ochsner Sport is extending its commitment as a Silver Partner for Alpine Skiing with Swiss-Ski through 2032. In addition, 18-year-old rising star Dania Allenbach is joining the brand ambassador team.
Ochsner Sport is sending out a clear signal for the future of Swiss skiing: the partnership with Swiss-Ski, which has existed since 2004, is being extended until the 2031/32 season. As Silver Partner Alpine Skiing, the company is thus consolidating its long-standing commitment to junior and competitive sport in Switzerland.
"As a traditional company with national roots, Ochsner Sport has been committed to Swiss sport for decades," explains Marco Greco, Head of Marketing at Ochsner Sport. The extension will enable the company to expand its commitment to skiing in a targeted manner - combined with investments in staff training and in the stores. The aim is to make cutting-edge technology and expertise such as ski boot fitting at World Cup level available to all customers throughout Switzerland.
Diego Züger, Co-CEO of Swiss-Ski, is delighted about the continuation of the collaboration: "Swiss-Ski relies on loyal partners to promote skiing in Switzerland in the long term. We are delighted that the cooperation, which has already lasted for over 20 years, is now being extended."
Brand ambassador from the Saanenland
In addition to the contract extension, Ochsner Sport is also presenting a new brand ambassador in Dania Allenbach. Born in 2007, the athlete from Saanenland is now a member of the Swiss-Ski B squad, making her the youngest skier in the squad. She complements the existing team of Loïc Meillard, Corinne Suter and Mélanie Meillard.
"I didn't know Loïc, Corinne and Mélanie personally. Nevertheless, they gave me a very warm welcome. It's a great honor for me to be part of this team," says Allenbach. After completing her training as a floor layer, the 18-year-old is now concentrating fully on skiing for the first time. Her next goal is to establish herself in the European Cup.
Additional commitment to young talent
Ochsner Sport is now also a sponsor of the Passion Schneesport Foundation. Established in 2015, the foundation is committed to promoting talented young athletes in skiing and snowboarding.
