O fir tree, how beautiful are your leaps
Versicherungen Wirz Werbung disposed of a Christmas tree for Mobiliar—and did so in a way that was absolutely cinematic.
AD in his career is to participate in the Mobiliar campaign.
to collaborate," says CD Matthias Freuler at Wirz Werbung. Only a little
No other campaign in Switzerland is as popular and well-known. In addition
the funny damage reports offer a creative playground
completely without restrictions. Wherever the imagination
astonishing, tragic-comic or even unthinkable damage
there is also a suitable damage report.
However, it is also one of the most difficult things to do here again and again.
New ones to be original. The damage reports are already in their eighth year
year. "You could fill a book with all of our ideas," calculates
Freuler. With around 100 minutes published to date, there are
together with the ideas once discarded for some reason
at least 300 cartoons.
"Creating ten new funny ideas when there are already over 100 funny
only creative people who have put their heart and soul into
and soul to a campaign," says Marco Fioroni,
Head of Advertising and Sponsoring at Mobiliar. Naturally, he is pleased with
once again satisfied with the new yield. The subjects play along
all kinds of damage around the cold season. The posters and advertisements
dramatize what you should be prepared for in winter.
At Zurich main station, one of the motifs is also displayed in a fixed
Installation shown as a scrolling poster.
In keeping with the season, Wirz advertising for Mobiliar has now also
realized a Christmas film. This is the first movie for the
Mobiliar, which has a strong seasonal relevance. "With
The relatively inexpensively produced drawings can be quickly
to react to current events. It is more difficult with
movie," says Freuler. Wirz Werbung is all the more pleased that the
first filmed "damage sketch" precisely timed to coincide with
Christmas with a witty theme based around the "danger zone
Christmas tree" can be broadcast. The humorous spot
thematizes a Swiss (un)custom: the post-Christmas throw
of the Christmas tree from the parlor window. The consequences in this case are
quite surprising - not least for the person who caused the damage, who
unlike the TV viewers, will never know how his tree ended up in
could end up in the neighbor's living room.
The Wirz team around AD Andrea Reinhart, concept developer Thomas Kurzmeyer and CD
Matthias Freuler set about his work with the ambition of creating a
to stage an unpredictable plot with a familiar basic concept.
Expectations are falsely satisfied. The fact that the gag is successful
not least thanks to the imaginative direction of old master
Ernst Wirz and producer Stefan Fraefel.
A trampoline effect makes the Christmas tree bounce up again when it
onto the canvas roof of a car driving past at exactly the wrong moment.
convertible falls. Then the tree jumps again with a loud rattling of windows
upstairs to an apartment on the second floor. When realizing this
scene, the filmmakers attached the tree to a rubber rope like in bungee jumping.
bound. "Once you've seen the movie, you can't do anything else - without feeling
to think about something - throw his Christmas tree out of the window," hopes
the furniture.
Andreas Panzeri
