NZZ Online and FAZ.net market together

Internet The Neue Zürcher Zeitung (NZZ) is cooperating in Germany with the Frankfurter Allgemeine Zeitung (FAZ) for the marketing of its website and NZZ Online will be marketed by FAZ Electronic Media GmbH with immediate effect. Package offers with FAZ.net are planned to attract international campaigns. According to Kurt Busslinger, Head of Marketing New Media at NZZ, this will almost double the combined reach of the two sites "in the target group of quality-conscious and affluent readers". The print edition of the NZZ has been managed by the FAZ subsidiary Leadermedia in the German advertising market since 2001.