NZZ Netz takes over marketing of Telebasel.ch
At the start of the year, NZZ-Netz will take over the national digital marketing for Telebasel’s new online portal, which is set to launch at the end of January.
NZZ-Netz, the online advertising marketer of the NZZ Media Group, is integrating Telebasel.ch's advertising inventory into its advertising products at the start of the year. On January 28, 2016, Telebasel will launch its news portal, thus transforming itself from a classic regional television station into a digital media provider on various channels. Dominik Prétôt, CEO of Telebasel: "The fact that NZZ Netz, the leading online marketer, has included us in its premium package makes us happy and is proof of the potential of our news portal." Telebasel is in charge of the new portal's regional advertising customers. NZZ Netz is responsible for national marketing, expanding its position in the greater Basel area, according to a statement. "Thanks to Telebasel's news portal, we can market this important economic area of Switzerland even better," Remo Baumeler, Head of Digital Advertising at NZZ Netz.
