Use of digital media continues to increase
Digital media and technologies currently account for 33 percent of the Swiss population’s daily lives. This is shown by the Digital Life Index compiled by Microsoft Consumer & Online and Publicis. The most striking increase is seen in information-seeking behavior.
Compared to the first survey, 30% more 30 to 39-year-olds are currently using digital media primarily to find out about current affairs. In the population as a whole, this figure is 22% higher on average and digital media is becoming the most important daily source of information for 20 to 29-year-olds. Otherwise, digitalization has increased by an average of around five percent across all areas.
After e-mail, social networking platforms are still the primary means of communication among 15 to 29-year-olds. They are used most frequently in the eastern midlands and in the highest income bracket. More than half of families with young children use the internet for their shopping and high-income earners shop online more frequently. Almost two thirds of 20 to 29-year-olds prefer to spend their free time on the computer. In the population as a whole, this figure is as high as 50 percent. Almost half of 15 to 19-year-olds prefer to spend their time on their cell phone. This in turn only applies to 16% of the total population.
After e-mail, social networking platforms are still the primary means of communication among 15 to 29-year-olds. They are used most frequently in the eastern midlands and in the highest income bracket. More than half of families with young children use the internet for their shopping and high-income earners shop online more frequently. Almost two thirds of 20 to 29-year-olds prefer to spend their free time on the computer. In the population as a whole, this figure is as high as 50 percent. Almost half of 15 to 19-year-olds prefer to spend their time on their cell phone. This in turn only applies to 16% of the total population.
About the study
With the Digital Life Index, Microsoft Consumer & Online and Publicis have been calculating the proportion of digital media and technologies in the everyday lives of the Swiss population every six months since February 2009. Further information on Digitallifeindex.ch published.
