Only a few young people use the e-book
Currently, 11 percent of people in Switzerland use e-books. Surprisingly, the largest group of non-users consists of young people between the ages of 14 and 19, who are generally considered tech-savvy.
As a study by the online market research institute Marketagent.com shows, however, the high proportion of non-users among young people cannot be explained by the fact that young people no longer read. In fact, the proportion of non-readers in this age group was no higher than in other age groups. As the study further shows, e-books are widely known in Switzerland (74 percent). Thirty-six percent of current non-users can imagine reading e-books, but for nearly half, this option is not really an option or is out of the question. The traditional book, therefore, has not had its day. As part of the study, approximately 500 people between the ages of 14 and 59 were surveyed in Switzerland in October.
(Image: Keystone)
