Numéro10 helps Dvdfly into new dress Holly Star
Dvdfly, der nationaler Player im Bereich Filmunterhaltung für zu Hause, wechselt seinen Namen, sein Logo und lanciert die neue nationale Kampagne zusammen mit Numéro 10.
The bilingual communications agency based in Bern develops for Holly Star a brand strategy, renaming and the design of the new logo and CI. According to the agency, the name Dvdfly was technology-oriented and no longer did justice to the company's new services and the market. Holly Star, on the other hand, is inspired by the timeless and mythical spirit of the film industry and Hollywood of the 1950s.
Numéro 10 developed a TV commercial, advertisements, posters and digital measures for the film distributor with home delivery. The campaign can be seen from March 12.
