Numéro 10 and Le Gruyère AOP as jokers
Switzerland's favorite cheese is pulling an April Fools' prank. As part of its branding campaign, which always plays on current events, Le Gruyère AOP is giving all pranksters a wink.
The bilingual communications agency Numéro 10 in Bern is realizing and distributing this subject nationally in 20 Minuten and Blick am Abend.
