Numéro 10: Campaign for Le Gruyère AOP
The Numéro 10 campaign focuses on long tradition, natural appeal and the unique and universal taste of Le Gruyère AOP.
Le Gruyère AOP is the flagship of Swiss heritage and part of our Swiss history. It is a universally popular part of our everyday culinary life. Nine out of ten Swiss people consume the cheese regularly, with 50 percent of the Swiss population describing it as their favorite cheese.
Structured like a saga, the campaign shows a series of amusing subjects. Pieces of cheese are staged in such a way that they represent a personal reference to the consumer, a holiday, a season or even a current social issue. The campaign thus symbolizes that Le Gruyère AOP suits everyone: every taste and every age. It can be seen online, on posters, in the press and at various brand sponsorship events. The new TV commercial will also be launched in the fall. The slogan - The taste of Switzerland since 1115 - recalls the strong identity of Le Gruyère AOP and underlines the authenticity and persistence of this noble product over the centuries and generations.
