Novo Media markets Servus TV
Novo Media, the new company founded by former Cinecom CEO Matthias Luchsinger, is now exclusively marketing the Austrian digital private broadcaster Servus TV in Switzerland.
Servus TV, a subsidiary of Red Bull Media House, has already been working with Matthias Luchsinger on a mandate basis for some time, according to a press release. Novo Media will immediately start with the marketing preparations for 2010/11. Sales and bookings for Servus TV will start on October 15 and can be booked immediately.
The Zurich agency Novo Media is regarded as a newcomer in the scene, the statement continues. The start-up's strategy is clearly defined: "Novo Media will be the Swiss House of Digital Brands. We want to establish ourselves as the third force in the Swiss marketing scene," Luchsinger is quoted as saying. "Other marketers focus on mass. As much as possible, as loud as possible, as everywhere as possible. But we say: if you want to be relevant as an advertising client in the increasingly important niches and make an impact on your target groups, you have to focus on quality and networking."
The Zurich agency Novo Media is regarded as a newcomer in the scene, the statement continues. The start-up's strategy is clearly defined: "Novo Media will be the Swiss House of Digital Brands. We want to establish ourselves as the third force in the Swiss marketing scene," Luchsinger is quoted as saying. "Other marketers focus on mass. As much as possible, as loud as possible, as everywhere as possible. But we say: if you want to be relevant as an advertising client in the increasingly important niches and make an impact on your target groups, you have to focus on quality and networking."
