Notch Interactive promotes new Search.ch app
Hand in hand with the redesign comes the new campaign for the Search.ch app, created by Notch Interactive. The campaign focuses on the location- and time-dependent information that users can find in their immediate environment thanks to the app.
Search.ch is the most popular and most used Swiss website with over 2.3 million unique users per month. In line with the redesign of the mobile applications (Werbewoche.ch reported), Notch Interactive created a campaign that dramatizes the benefits of the app in a surprising way. The new app and the "Live Search" function display important information for the user based on location and time. Whether restaurants, gas stations or ATMs, the app provides everything important about one's own location at a touch. This is where the campaign comes in visually and textually: The campaign shows various needs that arise on the go and are easily satisfied thanks to the app. The app thus becomes the perfect companion and supporter. This idea is rounded off in a coherent way with the slogan: The new app for everything about you.
//www.youtube.com/watch?v=qfYcQ2k-hV8
The selection of visualized services is based on an analysis of usage on Search.ch. Restaurants or the timetable, for example, are high on the list. With the subject "The new app for renovators", the search for SME service providers is also dramatized. In this way, Search.ch brings SMEs closer to their customers. The new Search.ch app is advertised on TV as well as on posters, ads, e-boards, web banners and online spots in all three language regions.
Responsible at Search.ch: Urs Hügli (CEO), Jasna Smojvir and Matthias Adolf (Head of Marketing), Dimitri Burkhard (Senior Project Manager), Lara Wyss (Junior Art Director).Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Jeff Gerber (creative direction), Marco Klein and Martin Stauch (art direction), David Elmiger and David Voges (concept, text), Alain Aebersold and Jürg Schaeppi (design), Deborah Buccarella (consulting). CGI Production: Peppermill Berlin, Max Baber (Head of Production), Heinrich Eisele (Head of Consulting), Daniel Büttner (Head of Creative). Media agency: Mediatonic, Claudia Schroeter (Director), Matthieu Robert (Online Director), Denise Tribalo (Online Planner), Aurélie Lecomte (Media Planner), Patrick Frieden (Media Planner).
