Normal: "Unframe your Eyes" for Yousee
Yousee is the highest-rated Swiss laser eye surgery clinic. With locations in Bern, Basel, and Zurich, Yousee is now expanding into Germany with a new clinic in Düsseldorf.
Following an agency evaluation without a pitch process, Normal was commissioned to provide communications support for Yousee's market launch.
In addition to her creative work, Normal impressed with her knowledge of the German market. Around half of the agency's clients come from Germany. Normal created a campaign for Yousee that highlights the benefits of laser eye surgery.
The campaign shows portraits of people wearing a bulky picture frame in front of their eyes. The "Unframe your Eyes" campaign set breaks up the image idea. As Düsseldorf is one of the leading art cities in Germany, the image idea also fits perfectly into the cityscape.
Normal produced the images and films for the campaign in-house.
Responsible at Yousee: Benjamin Isler (Managing Director). Responsible for Normal: Sven Loskill (Digital Director), Martin Arnold (Creative Director). Total Normal (image and moving image production). Detail AG (Image Processing). Ströer (Media).
