Noord launches relaunch of the Isostar brand
To position Isostar’s broad product range as a partner for athletic success among endurance athletes, Noord has developed a new brand identity.
The appearance was implemented in a dynamic visual world in a variety of ways. Isostar's brand ambassadors - Dario and Gianluca Cologna, Toni Livers (cross-country skiing), Lukas Flückiger (biking), Viktor Röthlin (running), Florin and Andrea Salvisberg (triathlon) - are to lend additional power and relevance to the appearance as experts, with the statement: "Isostar takes me further". They accompany the target group on the website with training and nutrition tips.
The completely revised Isostar website convinces with the use of large images, which makes the appearance more modern and dynamic. The content is clearly structured and user-friendly and covers many exciting topics. Fans can follow the news of the numerous athletes and benefit from tips about sports nutrition. Information about the benefits, the application, the ideal time for consumption and the composition of the wide Isostar range provide valuable input for active athletes. The integrated Isostar Shop was thus refreshed and updated (new images, filter functions, detailed information, etc.) for the launch of the new products (Powertabs Cola and PET with L-Carnitine).
The brand refresh is framed with targeted sports activities at important Swiss sporting events. In the same course as the website, a rebranding of Isostar's brand presence was conceived. The handling of images of athletes and the products recommended for them were defined and recorded in a manual. The corporate typeface was modernized and the entire appearance was also extended to the print area.
Responsible at Isostar: Angelika Leemann (Marketing Manager), Sara Bätschmann (Brand Manager Isostar), Vanessa Kuster (Marketing Trainee). Responsible at Noord: Nicole Trasatti (brand concept), Katja Rüfenacht, Markus Reichenbach, Roger Mazzucchelli (design). Responsible at Strichpunkt: Martin Landolt and Matthias Rimann (website programming).
