Nominations for Cannes Lions now open
The Cannes Lions International Festival of Creativity is now accepting nominations for the 2012 Cannes Lions Award in all 15 categories, including the new categories «Mobile» and «Branded Content & Entertainment.».
Works from all categories will be judged and awarded by specially appointed juries from June 17 to 23, 2012 in Cannes (FR). As an addition to the festival, the "Young Lions Design Competition" will be held for young creatives. The works in the 15 categories "Film," "Press," "Outdoor," "Direct," "Media," "Cyber," "Radio," "Promo & Activation," "Titanium & Integrated," "Design," "PR," "Film," "Creative Effectiveness," "Mobile" and "Branded Content & Entertainment" can be submitted now at canneslions.com by March 9, 2012, with the exception of the "Creative Effectiveness" category by February 17, 2012.
New among the 15 categories is the "Mobile" category and the "Branded Content & Entertainment" category. The "Mobile" category honors the work that can best be presented on a mobile device, such as an app or on the mobile Internet. Creativity, applicability, relevance and results are judged. The Branded Content & Entertainment category recognizes the work that successfully demonstrates how a brand, independently or in conjunction with a content producer or publisher, develops entertaining and profitable content for the target audience.
New in 2012 - in addition to the existing print, cyber, media, film and marketing competitions - is the "Young Lions Design Competition". This is open to young designers who are active in a specialized design activity, for example as graphic designers. In teams of two, the boys - up to a maximum age of 28 - are to work on a special project devised as a task by a charity or non-profit organization.
To help this year's entrants, a selection of video submission tips are available on the Cannes Lions 2012 website. These include short films and advice from last year's winners.
