Nokia is Europe's most valuable brand

In the brand value study conducted by Novomatic and the Austrian Raiffeisen Group, more than 3,000 brands were examined in detail and ranked by value. Among the top 50, there are just three Swiss companies: Nestlé, UBS, and Novartis, ranked 15th, 26th, and 27th, respectively.

Editorial - September 18, 2007

In the first European brand value study, more than 3,000 brand companies in 24 countries and 16 sectors were analyzed. The most valuable brand is the Finnish telephone manufacturer Nokia with 32.3 billion euros, followed by the French luxury goods group LVMH with 29.8 billion euros and the Dutch food group Unilever with 25.1 billion euros. The study was initiated by Novomatic and Raiffeisen and presented by the European Brand Institute in Vienna. Europe's most valuable brand companies (in billions of euros)
1. nokia (32.3)
2. Louis Vuitton Moët Hennessy LVMH (29.8)
3. unilever (25.1)
4. Telefonica (23.8)
5. vodafone (22.5)
6th Mercedes-Benz (20.4)
7. Deutsche Telekom (18.2)
8TH BMW (17.2)
9. France Telecom (17.0)
10. inBEV (16.8)

Nokia is Europe's most valuable brand

In the brand value study conducted by Novomatic and the Austrian Raiffeisen Group, more than 3,000 brands were examined in detail and ranked by value. Among the top 50, there are just three Swiss companies: Nestlé, UBS, and Novartis, ranked 15th, 26th, and 27th, respectively.

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