Nokia: Carat becomes global media agency
The media pitch at the Finnish Nokia Group has been decided. The Aegis subsidiary Carat is taking over global media planning and buying.
The media pitch at the Finnish Nokia Group has been decided. The company announced today that Carat, a subsidiary of the Aegis Group, will be responsible for global media planning and buying. According to Horizont.net, the budget is estimated at 325 million euros. According to the company, Carat will be responsible for all markets in which the cell phone manufacturer operates.
The previous budget holder is the Group M subsidiary Mediacom from the WPP Group. The handover to Carat is scheduled to take place in the 3rd quarter of 2009. There will be a longer transition period for the Indian and Middle East/North African markets.
The previous budget holder is the Group M subsidiary Mediacom from the WPP Group. The handover to Carat is scheduled to take place in the 3rd quarter of 2009. There will be a longer transition period for the Indian and Middle East/North African markets.
