Noise: Campaign for Head realized
The Noise agency created a campaign for Head. The goal was to launch the «Marco Büchel Special Edition Ski» on the Swiss market, create an emotional connection at the point of sale, and boost sales.
A very special cross-media solution, including a competition, has been devised for this purpose, writes Noise in a press release: winter sports enthusiasts scan a QR code at a POS stand and the spot featuring Marco Büchel, which was specially filmed for the campaign, is immediately played on their smartphone. In the action-packed spot, Marco Büchel shows and explains the variety of skis against the backdrop of the Grisons Alps. The film is also intended to support the sales staff, who hardly have time for detailed advice during the hectic winter season. At the end of the film, you can also take part in a competition to win a fast-paced day's skiing with Büxi.
Responsible at Head Switzerland: Yves Isler, Marketing Manager. Responsible at Noise: Patrik Leuenberger (project management), Patrik Giacobbo (CD), Céline Grossenbacher (online concept), Claudio Knechtle (text). Film production: CC Media.
