Noise rides with Mercedes-Benz

In summer 2006, Mercedes-Benz Automobil commissioned the Zurich agency Noise with the strategic realignment and corresponding brand development of Meinmercedes.ch. On the one hand, the new name should reflect the emotionality of the brand for customers and employees. On the other hand, it should act as a promise to be No. 1 on the Internet as well. The magenta logo color, which is atypical for cars, is a commitment to no longer just selling cars - but also an attitude to life, modernity and a high understanding of service. It is also a strong distinguishing feature in a highly competitive market. The website is complemented by a new design manual, which regulates the appearance of the image brochure to the advertising campaign, from the POS to the job advertisement and from the occasion board to the Internet banner.