No sex, please, my name is Tell
Audace Publishing Geneva is launching the men's magazine *Tell* in September and promises in-depth editorial content
Audace Publishing Geneva launches the men's magazine Tell in September and promises editorial depthBy Anita Vaucher With the men's magazine Tell, Audace Publishing, a small publisher in French-speaking Switzerland, is launching its second product after the women's magazine Profil Femme. Tell will focus on Swiss topics and is aimed at a male readership between the ages of 25 and 55.
In the first week of September 2000, men in French-speaking Switzerland will discover a new magazine on the newsstands that has nothing to do with men's magazines in the Playboy or Penthouse style.
Tell is the first magazine in French-speaking Switzerland to target male readers with a broad range of topics. With its bold and aesthetically pleasing layout, developed by Geneva-based graphics agency Acua, the new magazine is first with the American magazine format and certainly an eye-catcher.
The magazine will focus mainly on Swiss topics, but without engaging in self-absorbed navel-gazing. It will also look beyond the country's borders, as Eric Valette, director of Audace Publishing, assures us.
The editor-in-chief is no son of a gun
Following the example of Profil Femme, the publisher also wants to work with as many freelance journalists as possible for Tell who have specialized in certain topics. Eric Valette is convinced that this will enable an in-depth approach and thoroughly researched articles. The name of the editor-in-chief cannot be revealed at the moment. Only this much: It should not be a Tellensohn, but a Frenchman.
The magazine is divided into five sections. The first part deals with Swiss current affairs, part two reports on cultural events. The third section, the so-called magazine section, deals with topics from the economy and society. The fourth section offers a reader service, and the last part deals with leisure and everything that is fun in life.
The circulation of Tell is 20000 copies at the beginning, but it should be increased to 25000 copies as soon as possible. The magazine has 140 pages and will be published in September, October and December of the current year. Eight issues are planned for 2001. Tell is sold at the newsstand at a price of seven francs.
In the first week of September 2000, men in French-speaking Switzerland will discover a new magazine on the newsstands that has nothing to do with men's magazines in the Playboy or Penthouse style.
Tell is the first magazine in French-speaking Switzerland to target male readers with a broad range of topics. With its bold and aesthetically pleasing layout, developed by Geneva-based graphics agency Acua, the new magazine is first with the American magazine format and certainly an eye-catcher.
The magazine will focus mainly on Swiss topics, but without engaging in self-absorbed navel-gazing. It will also look beyond the country's borders, as Eric Valette, director of Audace Publishing, assures us.
The editor-in-chief is no son of a gun
Following the example of Profil Femme, the publisher also wants to work with as many freelance journalists as possible for Tell who have specialized in certain topics. Eric Valette is convinced that this will enable an in-depth approach and thoroughly researched articles. The name of the editor-in-chief cannot be revealed at the moment. Only this much: It should not be a Tellensohn, but a Frenchman.
The magazine is divided into five sections. The first part deals with Swiss current affairs, part two reports on cultural events. The third section, the so-called magazine section, deals with topics from the economy and society. The fourth section offers a reader service, and the last part deals with leisure and everything that is fun in life.
The circulation of Tell is 20000 copies at the beginning, but it should be increased to 25000 copies as soon as possible. The magazine has 140 pages and will be published in September, October and December of the current year. Eight issues are planned for 2001. Tell is sold at the newsstand at a price of seven francs.
