Nike launches fun campaign à la Jackass
In commercials for the new Total 90 Laser football boot, Nike has four world-class players challenged to a precision shooting match by a group of dorks. The punishment for the challengers is severe, attention for Nike is certain and entertainment is guaranteed.
As part of the presentation of the new Nike Total 90 Laser football boot, Nike has launched a campaign with a series of internet commercials featuring various European world-class players in a rather bizarre precision shoot-out; Wayne Rooney, Torsten Frings, Gennaro Gattuso and Florent Malouda are beset by a Jackass-like foursome, the "Sanchez Boys", who challenge their accuracy and - thanks to the shooting precision of Nike's new miracle shoe - are shot together by the football gods according to score.Nike's "Exactly-where-you-want-to-go" tour aims to encourage football enthusiasts to do the same as the Sanchez boys, film their most precise and spectacular shots and upload them to the Nike website. This will allow them to compete virtually with others. The official clips with Rooney and Frings can currently be seen on the Nike website, all others will follow later. Good entertainment is guaranteed.
