Nike campaign launches in Switzerland - with a spot for women
Nike announces the Swiss launch of its global «Free Yourself» campaign. The campaign is running in 32 countries and aims to inspire athletes to get in shape. In Switzerland, a commercial specifically targeting women will be aired.
The campaign in Switzerland presents the current collection of running and sports shoes for women from the Nike Free series as well as a selection of clothing from various categories. The 30-second spot especially for women can be seen online and at selected retail partners from March 15, 2011. Athletes such as Allyson Felix (Olympic 2008, Beijing silver in the 200m) and Maria Sharapova (tennis player) play the leading role and are intended to convey the fun of training, sport and exercise. The commercial was produced by Actual Industrie (Portland) and the music "Today is the Day" for the Swiss version is by Apollo Sunshine. Other means of communication include print advertisements, public relations, retail presentation and online integration.
Global campaign with TV short film
The main component of the global campaign is a short TV film. Entitled "Throwdown", the film shows 90 seconds of athletic movements by various athletes who challenge themselves and others, whether on the pitch, the field, the track, the sea, in the gym or even on a pickup truck.
