Nike has "discovered" women as a target group
Nike, a sporting goods manufacturer that has traditionally focused on men, has tailored its latest campaign to the target audience of athletic female dancers.
The previous focus on men
Sporting goods manufacturer Nike has focused its latest campaign on the
target group of athletic dancers. The
The figurehead of the advertising campaign, entitled "tell me I'm not
an athlete" is the RnB singer Rihanna. Like the press release
reported, other sportswear companies such as Adidas serve the
target group of women for years, while Nike only ignited late.
has. In 2005, women's articles accounted for just 20 percent of Nike's sales.
of sales. "Adidas by Stella McCartney" has been associated with this brand since 2004.
Concept good in business. The American singer Missy Elliot advertises
for the German sports group for two years. Large trading houses
are now giving more space to women's sportswear, as women are more
Spend money on clothing.
Sporting goods manufacturer Nike has focused its latest campaign on the
target group of athletic dancers. The
The figurehead of the advertising campaign, entitled "tell me I'm not
an athlete" is the RnB singer Rihanna. Like the press release
reported, other sportswear companies such as Adidas serve the
target group of women for years, while Nike only ignited late.
has. In 2005, women's articles accounted for just 20 percent of Nike's sales.
of sales. "Adidas by Stella McCartney" has been associated with this brand since 2004.
Concept good in business. The American singer Missy Elliot advertises
for the German sports group for two years. Large trading houses
are now giving more space to women's sportswear, as women are more
Spend money on clothing.
