Non-advertiser of the year made the best advertisement for the industry
It's not easy to invite the industry back to the table just four days after the big ADC Gala. So Werbewoche was all the more pleased that on February 2, an illustrious group at Zurich's Lake Side gave the new "Advertiser of the Year" a worthy reception.
With "Glanz & Gloria" and in front of the lenses of the TV of the Stars and the camera team for Action, Urs Schneider received the trophy named Egon. For the first time in history, a media specialist was named the industry's new ambassador in 2012. We congratulate our well-deserving and much-loved colleague and are convinced that Urs Schneider will add to the glitter of the title.
The vouchers worth a total of CHF 5,000 offered by the Coopzeitung went to: Marco Schmidt, Laura Hutzli, Manuel Cilurzo, Alba Rau, Silvia Peter, Urs Krucker.
Great media response
As the organizer of the "Advertiser of the Year" award, Werbewoche is delighted with the response in the media. Argus reported a total of more than 70 mentions to us, including 8 major articles with a total circulation of 924,000. On the Internet, Urs Schneider was reported on 62 news portals, mostly with a picture. For television, teams from "Glanz & Gloria", Star TV and Action TV were in action. There was also an interview on Swiss Radio 4.
