Not just canned food

Energie Polyconsult demonstrates that Energie Wasser Bern can do more than just supply electricity.

Energie Polyconsult shows that Energie Wasser Bern can do more than just supply electricity. Our contribution.", the agency Polyconsult AG in Bern is launching an image campaign for Energie Wasser Bern (EWB). Apparently, Bernese consumers have little idea about domestic amenities. About the fact that EWB is also an attractive telecom provider thanks to its own fiber optic network, for example. "The task of the current campaign is to eliminate this knowledge gap," says CD Jürg Tscharner from Polyconsult, summing up the task. It should also be remembered that heat from waste incineration in Bern covers over ten percent of the city's heating requirements. In short: EWB offers numerous environmentally friendly energy services.
Light for night owls
Seven subjects with stylishly photographed and slightly abstract "customer situations" in all areas of application thematize the various contributions that EWB makes in and around Bern. The concrete proof on the posters and in the advertisements is provided in the form of images and text directly from the EWB beneficiaries: District heating for Bern railroad station, telecoms for Valiant Bank, energy consulting for the Hotel Schweizerhof, public lighting for late-night homecomers. For example, Polyconsult illustrated the natural gas sector with a picture of a man reading a newspaper. The headline explains: "Your evening off. Our comfort."
Anyone whose curiosity is piqued can finally find out in the text that follows that the Morillon estate in Bern is heated with natural gas in an environmentally friendly way. The headline "Your training. Our refreshment." touches on the topic of water. The agency depicts a BSV handball player taking a refreshing shower. "Your way home. Our escort." reminds the people of Berne that EWB uses its electricity to light 350 km of roads, making them safer.
The posters and advertisements will be placed in the cool and dark days of November to match the theme.
Soft and cuddly ads from Polyconsult for Energie Wasser Bern.
Andreas Panzeri

More articles on the topic