Not 1st or 2nd, but yellow class

 
Transport Aarau-based Renzen Communications has realized a cross-media campaign for PostBus Switzerland. 
"The yellow class." This is the claim that PostBus Switzerland has been using since July 2007 to position itself in an increasingly competitive environment. "The yellow class" summarizes philosophy, attitude to life, competence and performance: If you ride PostBus, you ride neither first nor second class, but yellow class. In order to communicate the associated values, Renzen Communications developed a multi-stage campaign. Phase 1 was dedicated to internal communication, as CD Text Hanno Lietz explains. The key element was a gift box that was sent to all employees.
and employees. The main content: a DVD produced by Biel-based Twin Productions in collaboration with Massimo Rocchi. The comedian takes viewers on a journey through Switzerland and meets various people - passengers, tourists, PostBus employees - with whom he talks about PostBus. The most diverse aspects of the "yellow class" are highlighted.
Phase 2 of the campaign is aimed at passengers and the general public. The focus of communication is on PostBus drivers as the company's figurehead. CD Art Emmanuelle Friedli has used posters and vehicle lettering to highlight four core values as important elements of the "yellow class": Uniqueness, Reliability, Competence and Helpfulness. On all four subjects, a driver addresses the public with a statement on the respective value. Phase 2 is accompanied by a competition. This passenger quiz involves passengers interactively engaging with the new claim "The yellow class".
 
Andreas Panzeri