Nexum & kkvision realize relaunch for Swiss Post International
Launch of Swiss Post's redesigned website for international e-commerce. The relaunch aims to strengthen Swiss Post's brand presence, improve the user experience, and increase the conversion rate.
The new website is aimed at retailers, brands and manufacturers who want to export from abroad to Switzerland or from Switzerland to abroad. The focus is on medium-sized and large companies in the area of cross-border e-commerce.
The overriding goal of the Website is to inform the target group about Swiss Post International's service portfolio and to generate interested leads for sales. The relaunch project is designed to improve the user experience, align the "look and feel" with the parent website www.post.ch as well as optimizing the ranking in search engines and increasing the conversion rate.
Project scope and focus
The project comprised the revision of all international.post.ch websites and their landing pages. Special emphasis was placed on the:
- Improved navigation: Simple and intuitive user guidance to the most important conversion points
- SEO optimization: Review and optimization of all content for better search engine rankings.
- Performance: Optimization of loading times for a faster and more efficient user experience.
Technical and design requirements
In a modern responsive design, dynamic and lively modules ensure an appealing user experience on all devices. In terms of accessibility, numerous simplifications for people with disabilities were also implemented in accordance with the WCAG guidelines. The technical implementation was based on the Hubspot CMS.
"Thanks to the expertise of Nexum and Kkvision, we were able to realize a modern, user-friendly website that strengthens our brand presence and generates high-quality leads. Particularly noteworthy are the excellent alignment with our requirements, the solution-oriented approach and the open and reliable communication throughout the project", says Dominik Portmann, Digital Marketing Manager at Swiss Post.
"We are proud to have successfully implemented this project for Swiss Post and look forward to providing customers with an improved online experience", says Michael Bietenhader, Executive Director at Nexum.
