News: Unilever posters 100 million euros
Consumer goods giant Unilever is entering into a strategic partnership with the French outdoor advertising group JCDecaux.
The consumer goods giant Unilever enters into a strategic partnership with the French outdoor advertising group JCDecaux.news Unilever billboards 100 million euros
The order volume of the partnership amounts to 100 million euros. Unilever will have exclusive use of JCDecaux poster sites in 22 European countries for five years. The countries involved were not disclosed. In Switzerland, the out-of-home advertiser is only present through its 30 percent stake in Affichage Holding. The collaboration is particularly significant for JCDecaux because Unilever has so far mainly relied on TV advertising for its main brands.
New regional journal for GraubündenSwiss Radio DRS is expanding its regional information. From next Monday, a new half-hour regional journal for the canton of Graubünden will be broadcast during the week. It is the seventh regional journal from Radio DRS. From next Monday, the broadcasts will be split into a Regionaljournal Ostschweiz and a Regionaljournal Graubünden from 5.30 pm. Radio director Walter Rüegg explained that the area covered by the Eastern Switzerland regional journal, with the cantons of St.Gallen, Thurgau, both Appenzells, Glarus and Graubünden, was extremely large.
Le Courrier with Il Manifesto The Geneva daily newspaper Le Courrier announces a collaboration with the Italian newspaper Il Manifesto. In future, Le Courrier will publish articles from the Rome daily on Mondays. With this cooperation, Le Courrier can compensate for its low circulation and insufficient resources, writes editor-in-chief Manuel Grandjean. Le Courrier, which has a circulation of around 7700 copies, has already been taking articles from the French monthly Le Monde Diplomatique for several years. Il Manifesto was founded in 1968 by the Communist Party. The newspaper now describes itself as independent.
The order volume of the partnership amounts to 100 million euros. Unilever will have exclusive use of JCDecaux poster sites in 22 European countries for five years. The countries involved were not disclosed. In Switzerland, the out-of-home advertiser is only present through its 30 percent stake in Affichage Holding. The collaboration is particularly significant for JCDecaux because Unilever has so far mainly relied on TV advertising for its main brands.
New regional journal for GraubündenSwiss Radio DRS is expanding its regional information. From next Monday, a new half-hour regional journal for the canton of Graubünden will be broadcast during the week. It is the seventh regional journal from Radio DRS. From next Monday, the broadcasts will be split into a Regionaljournal Ostschweiz and a Regionaljournal Graubünden from 5.30 pm. Radio director Walter Rüegg explained that the area covered by the Eastern Switzerland regional journal, with the cantons of St.Gallen, Thurgau, both Appenzells, Glarus and Graubünden, was extremely large.
Le Courrier with Il Manifesto The Geneva daily newspaper Le Courrier announces a collaboration with the Italian newspaper Il Manifesto. In future, Le Courrier will publish articles from the Rome daily on Mondays. With this cooperation, Le Courrier can compensate for its low circulation and insufficient resources, writes editor-in-chief Manuel Grandjean. Le Courrier, which has a circulation of around 7700 copies, has already been taking articles from the French monthly Le Monde Diplomatique for several years. Il Manifesto was founded in 1968 by the Communist Party. The newspaper now describes itself as independent.
