News: Council of States: Yes to alcohol advertising
The Council of States has come out in favor of an early amendment to the Radio and Television Act (RTVG) to allow private radio and TV stations to air advertisements for low-alcohol beverages.
The Council of States is in favour of an early amendment to the Radio and Television Act (RTVA) to allow private radio and TV stations to advertise low-proof alcohol.News Council of States: Yes to alcohol advertising The small chamber adopted an initiative by Carlo Schmid (CVP), President of the umbrella organization Schweizer Werbung, by 22 votes to 11. According to the Council of States, however, alcohol advertising should not contain any lifestyle temptations. The bill now goes to the National Council.
Tages-Anzeiger with SMS subscription advertising The Tages-Anzeiger (TA) is now relying on SMS to attract subscribers: passengers are invited to order the TA for a trial via a tramp poster. The order is placed by cell phone via SMS. The streetcar passenger can remain seated, does not need a ballpoint pen and does not have to search for a letterbox. Due to the good results, the TA is repeating the campaign in July not only on VBZ, but also on several S-Bahn lines.
Competition Commission examines Corbaz takeover The Competition Commission (ComCo) is subjecting the takeover of the Vaud-based Corbaz publishing house by Edipresse to an in-depth examination. The preliminary examination has revealed indications that the merger "could strengthen a possible dominant position of Edipresse in the canton of Vaud", the Competition Commission announced.
Tages-Anzeiger with SMS subscription advertising The Tages-Anzeiger (TA) is now relying on SMS to attract subscribers: passengers are invited to order the TA for a trial via a tramp poster. The order is placed by cell phone via SMS. The streetcar passenger can remain seated, does not need a ballpoint pen and does not have to search for a letterbox. Due to the good results, the TA is repeating the campaign in July not only on VBZ, but also on several S-Bahn lines.
Competition Commission examines Corbaz takeover The Competition Commission (ComCo) is subjecting the takeover of the Vaud-based Corbaz publishing house by Edipresse to an in-depth examination. The preliminary examination has revealed indications that the merger "could strengthen a possible dominant position of Edipresse in the canton of Vaud", the Competition Commission announced.
