News: Swiss advertising in Pro-7 teletext

The Swiss advertising block on Pro 7 is being expanded to include teletext. SevenOne Media Switzerland is now marketing the Swiss teletext pages on Pro 7.

The Swiss advertising window on Pro 7 is to be supplemented in teletext. SevenOne Media Switzerland is now marketing the Swiss teletext pages on Pro 7.News Swiss advertising in Pro 7 teletext
The Pro 7 Text Schweiz signal is fed into the cable networks in German-speaking Switzerland together with the Swiss advertising window. According to the company, the technical reach is over 1.7 million households. Over 70,000 Pro 7 viewers in Switzerland use Pro 7 Text every day.
13 publishers set up Eastern Switzerland Combi 13 independent publishers have set up the Eastern Switzerland Piccolo advertising combo. The 13 newspapers have a combined circulation of 45,000 copies and around 124,000 readers. The aim of the combination is to make the titles attractive for national and supra-regional advertising campaigns. The members of the Eastern Switzerland Piccolo are Alttoggenburger/Toggenburger Volksblatt, Andelfinger Zeitung, Anzeiger am Rhein, Appenzeller Volksfreund, Bote vom Untersee, Der Tösstaler, Elgger Zeitung, Schaffhauser AZ, Klettgauer Zeitung/Schaffhauserland, Schleitheimer Bote/Anzeiger vom Oberklettgau, Stadtblatt Winterthur, Toggenburger Nachrichten and Weinländer Zeitung.
TSR must save CHF 28 million Télévision Suisse Romande (TSR) must save CHF 28 million over the next four years. To this end, programs will be cut or reduced. TSR will also do without translations of the Swiss-German programs "Arena", "Motorshow" and "NZZ Format". The savings plan is the result of declining advertising revenue and concession money. Because recipients of a supplementary AHV pension are now exempt from paying television license fees, SRG will lose CHF 50 million in license fee income. The savings will not result in any redundancies. However, there will be early retirements. TSR's annual budget amounts to CHF 300 million.
Webadvertising moves to Geneva On November 1, Publimedia Webadvertising moves from Lausanne to Geneva. In future, the online advertising agency will be based in the same premises as its parent company Publimedia SA Geneva. This will bring the company even closer to the customer market, as the majority of its agencies and customers are based in the Geneva region, the company announced.
Radio 24 plus ceases operations The cable radio station 24 Plus has ceased operations. The Radio 24 offshoot had been broadcasting an oldies program in German-speaking Switzerland since the beginning of April 2000. 24 Plus was excluded from the sale of the Radio 24 holding company Belcom to Tamedia. Belcom announced that one employee was affected by the closure.
TV 3 focuses on entertainment From January 2002, the private channel TV 3 will structure its main program uniformly: series in the evening before, in-house productions at 8 pm, quiz shows at 9 pm and feature films from 10 pm. Reality formats will only be shown on a weekly basis: A new, thirteen-part season will start on Sunday, January 6
of the adventure series "Expedition Robinson". Robinson" will be followed by "Klassenfest" with Dani Fohrler from April. TV 3 presents a scoop before the end of the year: former competitor Roger Schawinski takes part in the celebrity millionaire show on the evenings of December 2 and 3. Together with Kurt Aeschbacher, Tonja Maria Zindel, Marco Rima and the duo Flügzüg, he will play René Rindlisbacher for the million in aid of a charitable foundation.
Bakom with a modern website Anyone looking for information about the Federal Office of Communications (OFCOM) previously had to fight a navigation jungle on its website. Now the Office has completely redesigned its website and made it much more user-friendly. In addition to a clear design, the new features include a search function by document type. It will also soon be possible to subscribe to a Bakom newsletter.

More articles on the topic