News: Swiss press continued to suffer in July

The Swiss press continued to suffer from the slump in the advertising market in July.

The Swiss press continued to suffer from the slump in the advertising market in July.News Swiss press continued to suffer in July The total volume of advertisements fell by 10.1 percent compared with the same month last year. Once again, job ads were primarily responsible for the divergence, plummeting by 39 percent. In the Swiss German press, the overall decline was 13.2 percent. The Ticino papers recorded a decline of 16 percent. Only the French-speaking Swiss press increased slightly, by 0.2 percent. In the case of weekly newspapers, the decline in advertising volume was 10.2 percent, but only 1.7 percent in the case of magazines.
"P" index with signs of hope The Publicitas index, which measures advertising spending in the daily press, fell by 1.3 points in July to 112.7 points. It thus stands at the same level as in October 1998. The decline was somewhat smaller than in previous months, when a drop of two points on average was recorded. However, the collapse in job advertisements continued to play a decisive role in the decline of the index. The separate index of job advertisements fell by 7.9 points to 207.0.
Ringier sells TopJobsScout24 The Scout24 Group becomes the sole owner of the online job exchange operator TopJobsScout24 Switzerland. It is taking over all the shares owned by the media group Ringier and Chairman of the Board Peter B. Müller. At the same time, Ringier and Müller are stepping down from the Board of Directors. The two previous partners had built up the Humanline Group as JobScout24's predecessor, led it into the Scout24 Group and contributed with their know-how to the merger of TopJobs and JobScout24 last year. TopJobsScout24 is now to be more closely linked to the online marketplaces AutoScout24 and ImmoScout24, explained Christian Mangstl, CEO of the Scout24 Group. The cooperation between Scout24 and Ringier will continue.

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