News: PWA index continues to rise
The Publimedia Webadvertising Index (PWA Index) rose by one point to 102.4 points in October.
The Publimedia Webadvertising Index (PWA Index) rose by one point to 102.4 points in October.News PWA Index continues to rise The downward trend that began in February had already been halted in September with an increase of 0.9 points. "The positive development of online advertising expenditure confirms the predictions of various studies from the past few months," says the advertising agency PWA.
Swiss Post threatens Ticino's pressThe planned closure of the Bellinzona letter post center would have fatal consequences for the daily newspapers in Ticino, as the editorial deadline would have to be as early as 8 pm. Newspapers would also have to be packed and delivered to the station by 11.30 p.m. so that readers would find the newspaper in their letterboxes the next day as usual. Until now, Corriere del Ticino, Regione and Giornale del Popolo have been able to keep their pages open until midnight. The Ticino newspaper publishers' association is therefore calling on Swiss Post Director Ulrich Gygi to reconsider the planned closure.
Radio Fribourg on the web and by SMS The bilingual station Radio Fribourg-Freiburg has completely redesigned its website. Both programs can now be listened to online. The Windows Media Player program is required. The site also provides information on the program, editorial team and presenters as well as advertising sales. There is also a new SMS service, which starts with three channels on news, sport and weather and is to be expanded.
Jura-Südfuss combination to be expandedThe Jura-Südfuss advertising combination will be expanded to cover the entire economic region 32. Until now, the combination consisted of Solothurner Woche and Anzeiger für Gäu und Thal. From the beginning of 2003, the Allgemeine Anzeiger for the Zofingen district will be integrated. In addition, the Anzeiger für Gäu und Thal expands its circulation area to include the city of Olten, increasing its circulation by 12500 to 33000 copies.
Swiss Post threatens Ticino's pressThe planned closure of the Bellinzona letter post center would have fatal consequences for the daily newspapers in Ticino, as the editorial deadline would have to be as early as 8 pm. Newspapers would also have to be packed and delivered to the station by 11.30 p.m. so that readers would find the newspaper in their letterboxes the next day as usual. Until now, Corriere del Ticino, Regione and Giornale del Popolo have been able to keep their pages open until midnight. The Ticino newspaper publishers' association is therefore calling on Swiss Post Director Ulrich Gygi to reconsider the planned closure.
Radio Fribourg on the web and by SMS The bilingual station Radio Fribourg-Freiburg has completely redesigned its website. Both programs can now be listened to online. The Windows Media Player program is required. The site also provides information on the program, editorial team and presenters as well as advertising sales. There is also a new SMS service, which starts with three channels on news, sport and weather and is to be expanded.
Jura-Südfuss combination to be expandedThe Jura-Südfuss advertising combination will be expanded to cover the entire economic region 32. Until now, the combination consisted of Solothurner Woche and Anzeiger für Gäu und Thal. From the beginning of 2003, the Allgemeine Anzeiger for the Zofingen district will be integrated. In addition, the Anzeiger für Gäu und Thal expands its circulation area to include the city of Olten, increasing its circulation by 12500 to 33000 copies.
