News: Online advertising prices continue to fall
Prices for online advertising have fallen by about 30 percent in Europe over the past year.
Prices for online advertising have fallen by around 30 percent in Europe over the past year.news Online advertising prices continue to fall
According to forecasts by online market researcher Jupiter MMXI, they will continue to fall over the next six months. In June 2000, advertisers paid 30 euros for 1000 page impressions. Today they only pay 20 euros. According to Jupiter MMXI, the reasons for the fall in prices lie in the highly competitive market with a large supply overhang. The company estimates that the surplus of unsold advertising space each month corresponds to a value of 60 to 70 million euros. The majority of European marketers have free capacity of over 60 percent. Despite the decline, a survey by Jupiter MMXI shows that 25 percent of traditional advertisers consider the online medium to be too expensive.
According to forecasts by online market researcher Jupiter MMXI, they will continue to fall over the next six months. In June 2000, advertisers paid 30 euros for 1000 page impressions. Today they only pay 20 euros. According to Jupiter MMXI, the reasons for the fall in prices lie in the highly competitive market with a large supply overhang. The company estimates that the surplus of unsold advertising space each month corresponds to a value of 60 to 70 million euros. The majority of European marketers have free capacity of over 60 percent. Despite the decline, a survey by Jupiter MMXI shows that 25 percent of traditional advertisers consider the online medium to be too expensive.
