News: McCann makes Burger King palatable
Fast-food chain Burger King has awarded its advertising budget for the adult target group in the U.S. to McCann-Erickson.
Fast-food chain Burger King has awarded its advertising budget for the adult target group in the U.S. to McCann-Erickson.NewsMcCann makes Burger King palatable
Who will oversee the advertising for children will be decided in the next few weeks. So far, the entire budget has been with Lowe Lintas. In September, Burger King invited a pitch because it was unhappy with its sales figures. Campbell Mithun, Grey Worldwide and McCann-Erickson made the shortlist.
End for Kennedy magazine George The political magazine George, founded by John F. Kennedy Jr. will appear for the last time in March. The publisher, Hachette Filipacchi, justified the end with the weak response in the advertising market. With advertising spending slowed in the U.S., the publisher saw no future for George despite a 25 percent increase in circulation last year. The website Georgemag.com, which had been very popular during the election campaign, is to remain.
Philips advertises with DDBAfter ten years, the Philips electronics group is parting company with Euro RSCG. From mid-2001, DDB Worldwide will be the new agency on the worldwide agency list. DDB handles consumer electronics, semiconductors and components, and group branding. D'Arcy remains in charge of household appliances and personal care, and is now also responsible for lighting and medical devices.
Guinness at BBDO and SaatchiIrish beer brewer Guinness is cutting its global agency roster from six to two. In the future, its budgets will be handled only by Abott Mead Vickers BBDO and Saatchi & Saatchi. Originally, Guinness wanted to consolidate with a single agency. A Guinness spokesman justified the decision, saying it had opted for good creative work rather than global uniformity.
Who will oversee the advertising for children will be decided in the next few weeks. So far, the entire budget has been with Lowe Lintas. In September, Burger King invited a pitch because it was unhappy with its sales figures. Campbell Mithun, Grey Worldwide and McCann-Erickson made the shortlist.
End for Kennedy magazine George The political magazine George, founded by John F. Kennedy Jr. will appear for the last time in March. The publisher, Hachette Filipacchi, justified the end with the weak response in the advertising market. With advertising spending slowed in the U.S., the publisher saw no future for George despite a 25 percent increase in circulation last year. The website Georgemag.com, which had been very popular during the election campaign, is to remain.
Philips advertises with DDBAfter ten years, the Philips electronics group is parting company with Euro RSCG. From mid-2001, DDB Worldwide will be the new agency on the worldwide agency list. DDB handles consumer electronics, semiconductors and components, and group branding. D'Arcy remains in charge of household appliances and personal care, and is now also responsible for lighting and medical devices.
Guinness at BBDO and SaatchiIrish beer brewer Guinness is cutting its global agency roster from six to two. In the future, its budgets will be handled only by Abott Mead Vickers BBDO and Saatchi & Saatchi. Originally, Guinness wanted to consolidate with a single agency. A Guinness spokesman justified the decision, saying it had opted for good creative work rather than global uniformity.
